Our Story

Secret Mission

SECRET MISSION is a New York based eco-friendly, ready-to-wear fashion brand founded by designer, Lora Mandelbaum in 2021.

Lora creates pieces for the lives of real women. She tries on every design before it leaves the studio. “For me it’s the best way to ensure the fit and feel are on point.”  Her collections are feminine and elegant, empowering women to enjoy every moment. Each piece has a carefree, bohemian spirit but still feels strikingly modern. These romantic collections are expertly made with a focus on luxurious fabrics with intricate embroidery and beading.

Embracing Traditional Artisan Skills

Every artisan made fabric speaks for itself through its exquisite feel and look. Not only are these sustainable pieces, they are pieces of art; full of nostalgic charm. 

Lora is inspired by her world travels and the strong female spirit of the women in her life. Her love of color and print, her couture knowledge of silhouette and fit, and her exuberance have made her brand a coveted fashion treasure.