Our Story

Secret Mission

SECRET MISSION is a New York based eco-friendly, ready-to-wear fashion brand founded by designer, Lora Mandelbaum in 2021.

Lora creates pieces for women in real life. She tries on everything in her collections before it leaves the studio. She creates collection that is feminine and elegant empowering women "to enjoy every moment." Each piece has a carefree bohemian spirit but still feels strikingly modern. Each collection is expertly made with a romantic focus on luxurious fabrics & styles with intricate embroidery and beading.

Embracing Traditional Artisan Skills

Every artisan fabric speaks for itself through its exquisite touch, feel and look. Not only are genuine artisan pieces sustainable, they are masterpieces of art with nostalgic charm.

Lora is inspired from her environment to the strong female spirit enshrined in the women surrounding her and her travels. Her unwavering love of color and print, her couture knowledge of silhouette and fit, and her exuberant elegance have made her brand a coveted treasure for all fashion admirers.